Throughout the years I managed to work with several Unilever brands like Dove, Dove Men+ Care, Rexona and Baba. Working on these brands had been a pretty diverse experience as I had to come up with exciting creative concepts and organise a dozen unique press events each telling a clever and crystal clear story on the specific language of a specific brand. My main responsibilities and duties were contact keeping with the clients and the press, planning and organising press conferences and events, managing PR activities and taking part in financial planning and budget managing. I had to produce eye catching and social media-worthy press materials and write interesting information text, promotional copies and technical documentations keeping an eye on and knowing each brands' specific target customer. I was leading client accounts and complex projects within the agency. I took responsibility for the delivered strategy and ensured that the creative work meet the client's needs. These roles required the ability of the strategic, the analytical and the creative approach, however, good organisational and communication skills were needed too as the agency managed the promotion process of our clients via editorial coverage and influencer collaborations.

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Experience: 

Senior Account Director

PR Strategy

Press event planning and management

Budget management

Copywriting